Business Transformation · Market Expansion · Brand Building
I help founders, business owners and leadership teams improve business performance, enter new markets and build brands from idea to shelf.
Experience across
About
I do not stop at recommendations. I help translate strategy into priorities, operating plans, commercial actions and measurable outcomes.
I have worked across global consumer businesses and entrepreneurial ventures, building experience in commercial strategy, business leadership, market expansion and brand development.
I connect strategy to the commercial levers that determine performance: revenue, margins, pricing, portfolio, distribution, channel mix and execution.
Global corporate leadership combined with entrepreneurial experience gives me both a corporate and a founder’s perspective.
Experience
Global consumer business
Commercial strategy and brand development in a world-leading consumer goods company.
Global beauty business
Brands, consumers and commercial performance in the world’s largest beauty company.
General Manager, Global Beauty
Led a complex regional and international beauty business through its turnaround.
Entrepreneurial ventures
Building a brand from idea to shelf: consumer needs, proposition, product, strategy.
Expertise
01 / 03
When performance needs to improve, I help leadership teams identify the underlying causes of underperformance and build focused turnaround plans around profitability and sustainable growth.
02 / 03
I help businesses decide where to expand, how to enter and which partners and channels provide the strongest commercial foundation.
03 / 03
I help businesses connect consumer needs, proposition, product and commercial strategy to build brands that can move from idea to shelf.
Case study · IFFCO Beauty
IFFCO Beauty operated across more than 50 markets spanning the Middle East & Africa, South Asia and Central Asia, and faced a highly negative P&L.
01
Diagnosis
02
Prioritisation
03
Execution
04
Break-even
Market experience
Building regional scale without losing sight of what makes each market different.
Each market requires careful consideration of
How I work
01
Understand the economics, customer, competitive environment and organisational capability.
02
Identify the underlying issues, opportunities and commercial priorities.
03
Translate insights into a focused strategy and practical action plan.
04
Work with the team to translate strategy into measurable commercial outcomes.
Engagement models
For businesses facing a specific challenge.
For founders and leadership teams who need experienced commercial perspective.
For businesses that need senior commercial or general management capability.
Senior experience without immediately building a full-time leadership structure.
“Strategy matters when it changes what the business does.”
Contact
Let’s discuss where the business is today, where you want to take it and what needs to happen next.